KB Article #8714
The OEC Reimbursement Impact Reporting dashboard provides dealerships with enhanced visibility into the financial impact of eCommerce transactions on their wholesale parts operations.
It enables comparison between traditional Dealer Management System (DMS) sales and eCommerce transactions processed through OEC platforms — CollisionLink and RepairLink — helping dealers understand the profitability and performance of their digital sales channels.
The dashboard highlights key trends, gross profit performance, reimbursement impacts, and customer-level engagement to support informed business decisions, strategic growth, and improved ROI from OEC solutions.
For instructions on how to use this dashboard, visit Using the OEC Reimbursement Impact Reporting Dashboard.
Key Objectives
The OEC Reimbursement Impact Reporting dashboard was developed to:
- Quantify the financial contribution of OEC eCommerce platforms to dealership parts operations.
- Provide true profit visibility by incorporating OEM Parts Marketing Administration (PMA) reimbursements.
- Identify customer engagement levels and opportunities for deeper adoption of OEC tools.
- Help parts managers and leadership evaluate ROI and make data-driven decisions to grow profitability.
Business Value and Impact
Why This Reporting Matters
The OEC Reimbursement Impact Reporting dashboard gives dealerships true visibility into the ROI of OEC platforms by combining sales, profit, and reimbursement data in a single, unified view.
Key Benefits:
- Clear comparison of what's shown in the DMS versus post-reimbursement final revenue.
- Transparency into OEM reimbursement contributions.
- Insight into customer adoption and eCommerce penetration.
- Ability to target underperforming accounts and identify new growth opportunities.
Business Impact
- Encourages greater OEC platform adoption and consistency in usage.
- Demonstrates incremental revenue and profitability generated through OEC tools.
- Helps reduce customer churn by identifying re-engagement opportunities.
- Provides evidence-based justification for continued investment in OEC digital solutions.
Real-World Results
Dealerships leveraging this dashboard report:
- Increased CollisionLink and RepairLink order volumes.
- Improved understanding of platform ROI.
- Enhanced engagement with eCommerce tools.
- Data-driven strategies for pricing, profitability, and customer retention.
Matching Logic
To ensure data accuracy and consistency, the dashboard uses the following matching criteria:
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Customer Matching: Based on the DMS Account Number configured by dealer staff in the Trading Partner setup. (Click below to view instructions if needed.)
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To add the DMS Customer Number:
- From RepairLink or CollisionLink, click Application Setup.
- Click Trading Partner Configuration.
- The Trading Partner Configuration window displays. Double-click the desired customer to add or modify the DMS Customer Number.
- Enter the DMS Customer Number in the provided field and click Save.
- From RepairLink or CollisionLink, click Application Setup.
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To add the DMS Customer Number:
- Order/Invoice Matching: Based on the Invoice Number entered by dealer staff into RepairLink or CollisionLink, linking eCommerce transactions to corresponding DMS invoices.
Key Metrics Definitions
Familiarize yourself with the metrics displayed in the dashboard.
Tip: Focus on increasing both Adjusted GP % and OEC Originated Sales %, as these are leading indicators of platform success.
Metric |
Definition |
DMS Invoice Qty |
Number of invoices closed during the reporting period (sales > $0) |
DMS Gross Sales $ |
Total DMS sales before returns (excluding cores) |
DMS GP $ |
Profit = DMS Net Sales - DMS Net Cost |
DMS GP % |
Gross profit percentage = GP $ ÷ Net Sales (excluding cores) |
CollisionLink Sales $ |
Total sales from completed CollisionLink orders |
CollisionLink Reimbursement $ |
OEM PMA reimbursements for CollisionLink transactions |
CollisionLink Originated Sales % |
Percentage of DMS sales originating from CollisionLink |
RepairLink Sales $ |
Total sales from completed RepairLink orders |
RepairLink Reimbursement $ |
OEM PMA reimbursements for RepairLink transactions |
RepairLink Originated Sales % |
Percentage of DMS sales originating from RepairLink |
OEC Platform Sales $ |
Combined total of CollisionLink and RepairLink sales |
OEC Platform Originated Sales % |
Percentage of total DMS sales from OEC platforms |
Total Reimbursement $ |
Total OEM PMA reimbursements (CollisionLink and RepairLink) |
Adjusted GP % |
(DMS GP $ + OEC Reimbursement $) ÷ DMS Net Sales - true profit including reimbursements |